The Asian market for wine, spirits and beverages keeps growing, and Wine To Asia — one of the most important trade fairs in the sector in China — is an event Eurostar follows closely. In Shenzhen, at stand H6G06-4 (Hall C17), the company met producers, distributors and professionals from a range of markets, discussing the bottling solutions best suited to very diverse production settings.
The value of meeting face to face
In a technical field such as bottling machinery, direct contact at a trade fair is often more effective than any remote exchange: being able to show a machine, answer a specific question, and understand in real time the needs of a market that is geographically distant but increasingly central to Italian wine and beverage exports.
A strategic market for international growth
The presence in Asia is part of Eurostar’s internationalisation strategy. The company today has installations in around 60 countries worldwide: one more step in a growth path that adds high-potential new areas to its established markets in Europe, North America and South America.
